When you run your own business, it is down to you to bring in new clients or customers. This means you are going to need to get your brand name out there. Digital marketing is a powerful tool to help attract and retain customers. However, there are so many methods you can use, as well …
Why You Need a Digital Marketing Plan as a Small Business Owner Read More »
Is content marketing a key part of your overall strategy? If not, it definitely should be! Today, content marketing is crucial for small businesses. It helps you to engage with your customers, attract new ones and increase brand awareness. The benefits it delivers are vast, yet many small businesses still aren’t implementing it as part …
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Chatbots have become an essential tool for small businesses. When used correctly, they can help to boost order value, cut down the cost of customer services, and speed up the buyer’s journey. You don’t need to have technical knowledge to implement chatbots into your business. Facebook has an excellent chatbot service that works within its …
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Email marketing has been a powerful tool for businesses for over a decade. Despite the rumors, it shows no signs of slowing down anytime soon. However, while it can be effective, there are a lot of things you can get wrong. If you are looking to make your next email marketing campaign a success, check …
6 Email Marketing Strategies Every Small Business Should Implement Read More »
Keeping up with digital marketing trends is essential. However, if you really want to get ahead of the competition, the secret is to look to the future. By looking at current and predicted trends, it helps you to plan your future strategy much more effectively. So, let’s jump in and take a look at what …
Cold traffic is much more difficult to sell to than warm traffic. However, that doesn’t mean that it’s impossible. Did you know there are effective ways to scale your offer with cold traffic? The key is to know your audience. Here, we will look at how you can effectively scale your offer to cold traffic. …
Repeat customers are crucial to your business. Did you know that the latest figures for 2020 show that repeat buyers make up 65% of a company’s sales? It also costs up to five times less to retain existing customers than it does to acquire new ones. These are just a couple of stats that show …
If you want your small business to become a success, digital marketing is going to play a key role. Helping you to attract new customers and build up brand awareness, digital marketing gets your company seen. That is of course, if it is done correctly. There are lots of digital marketing methods out there and not all of them …
5 Digital Marketing Tactics Every Small Business Should Know Read More »
