Keeping up with digital marketing trends is essential. However, if you really want to get ahead of the competition, the secret is to look to the future.
By looking at current and predicted trends, it helps you to plan your future strategy much more effectively. So, let’s jump in and take a look at what the future currently holds for digital marketing…
Content marketing remains tops priority
Content marketing has been an important part of digital marketing for many years. The recent pandemic has made it even more crucial for businesses to focus on putting out quality content to their audience.
In particular, video content is becoming vastly popular. According to some studies, around 81% of businesses are using video marketing and 90% feel it is crucial to online business success.
Interactive content is something businesses need to focus on now if they want to get ahead of the competition.
Businesses will become more transparent
Trust is becoming an important factor in consumer purchasing decisions. Thanks to the digital age, it is easier now than ever before to research different brands. Reviews are online for everyone to see, meaning businesses need to focus on providing the best customer service.
We have already seen companies start to become more transparent. This includes being upfront about the costs of products and being careful with how they handle customer data.
One trend that is expected to continue, is the use of online influencers. Businesses are helping to boost their reputation and transparency, by partnering with online influencers.
If you want your business to get ahead and outshine the competition, hiring an influencer may be a great way to achieve this.
AI will become increasingly important
AI is already used within digital marketing. It can help to improve SEO, as well as predict how well your marketing techniques will be. However, in the future we can expect to see the technology dominating the sector.
One thing that experts are looking to develop is AI technology that can create original content. While it is still a little way off, it will be just a matter of time before this becomes a reality. If AI technology can produce original content, it will save a lot of time and money for businesses.
Content marketing isn’t the only thing AI will be able to do. Eventually, we will likely see AI creating and managing marketing campaigns.
They will also be able to match your brand with the right influencers. It is said that they will do this by scanning thousands of photos from different influencers, identifying ones that relate to your business. They will then analyze the posts on the influencer channels, before creating an incentive offer to send to the influencer.
These are just some of the different ways AI is being developed to aid in future digital marketing campaigns.
A focus on voice search
Voice search is becoming increasingly popular. Most frequently used by tablet and smartphone users, it is also making its way into laptop and desktop usage too.
It is going to be important for brands to focus on developing voice search optimization. This means, allowing customers to search for what they need using their voice only. Very few businesses currently allow voice search capabilities. So, if you want to get ahead of the competition, focusing on utilizing this technology is key.
Social media trends
Social Media plays a large role in digital marketing. Its popularity isn’t showing any signs of slowing, meaning it will continue to be an important asset in future digital marketing campaigns.
Short form video content is becoming increasingly popular on social media. You can see this through apps like TikTok which are currently taking the world by storm. Short form video content is versatile, and it can be great for advertising to those with short attention spans.
Paid social ads are also increasing in popularity. As AI technology develops, so too does the capabilities of existing paid ad channels.
The digital marketing sector is forever changing. The above are just some of the predictions for what the future might hold. If businesses want to get ahead and ensure their digital marketing campaigns are successful, paying attention to future trends is important.