Ready to start experiencing the benefits of email marketing? Knowing where to start can be tricky, especially if you have never done it before.
The good news is, there are easy methods you can use to help make your email marketing a success. While you ultimately get back what you put in in terms of time and effort, there are ways to speed up the process.
Without further ado, let’s look at the best 7 ways to get started with email marketing.
1. Determine your goals
Email marketing can be used to achieve multiple things. If you want your marketing campaign to be effective, you’re going to need to determine your goals.
Some of the most common goals of email marketing include:
· Converting leads into customers
· Raising brand awareness
· Building up trust and loyalty
· Increasing the number of attendees at your event
These are just a small number of goals you can work towards in your email marketing campaigns. Figure out what your initial goals are so you know where to divert your focus.
2. Build up your list
The one thing you need before you can start using emails to market your local business, is people to email. Work on building up your email list, getting as many people as you can to sign up.
The bigger your list, the more effective your emails will be. You could utilize the emails you have collected from existing customers. However, before doing this make sure you have permission to email them. If you don’t, you could find yourself in a lot of trouble.
A great way to increase your email list is to offer some type of lead magnet. It could be a free guide, eBook, or a checklist. Basically, if the person signs up to your email list, they receive something free for doing so.
3. Choose the right provider
Email marketing is a ton of work, so you’re going to need ton email marketing tool to help. There are a lot of different tools you can utilize, so take your time to compare the options available.
The right provider will help you create stunning emails, send them automatically, and let you track key marketing data.
When choosing a provider, consider your budget, how large your audience is, and what features you need.
4. Create useful content
Once you have your goals, list, and email marketing provider, it’s time to put together your content. The goal here is to send your audience valuable content they will enjoy reading.
It can be time consuming to create email content. If this is something you struggle with, consider investing in done for you content, or hiring a freelance writer.
You can get a batch of emails created for you, giving you a head start on your marketing.
5. Add a call to action
You can write the best content, but if you don’t put a call to action at the end you might not see any results.
A call to action lets the reader know what they need to do next. It could be to purchase a product, download a free lead magnet, or get them to make a booking online.
Whatever the end goal is, a call to action will help you to achieve it.
6. Personalize your emails
An important tip you’ll want to follow is to personalize your emails. The minimum personalization you should do is include the customer’s first name. This makes them feel valued, rather than just another customer.
The more personalized you make your emails the better. Think of huge online stores like Amazon. They send personalized emails based upon the customer’s purchase history or activity. This is a highly effective way to increase sales.
7. Send and monitor your emails
The only step now is to send and monitor your emails. Set up your campaign with your chosen provider and set them to send at your chosen dates and times.
Once they have been sent, track and monitor your emails to see how well they are doing. What is the click-through rate and how many were opened? This will give you a good idea of whether your emails are working or not.
The above are the best 7 ways to get started with email marketing. Over time you will get to understand what works and when is the best time to send them. It’s easier than you might think to get started.