Looking for ways to grow your audience and boost sales? Creating a monthly email newsletter is one of the most effective digital marketing tools that can help.
According to a study conducted by MailChimp, email newsletters have an average open rate of 21.33%. In comparison, Facebook generates a 5.5% organic reach. So, emails definitely have the power to reach a larger number of customers.
Still not convinced monthly email newsletters are the way to go? Check out these 7 reasons to start creating email newsletters today.
1. Helping you build up customer relationships
Building up a relationship with your customers is crucial to securing both new and repeat purchases. These days, consumers need to trust a brand before they buy anything from them.
Newsletters help to educate your audience, solve their problems, and keep them in the loop about your products and services.
Over time, they will start to trust you more, increasing the likelihood of them becoming a customer.
2. You own your customers
Social media marketing is great, but at any point you could lose your entire audience. All it takes is a change to how the platforms work or having them taken down completely to lose all of your hard work.
When you have an email list, you are responsible for your customers. You won’t need to rely upon another platform to keep or interact with them.
3. Newsletters are an affordable marketing tool
Small local businesses don’t typically have a huge marketing budget. The great thing about sending out monthly newsletters is that it’s affordable.
If you’re looking to save the most money you can create them yourself. However, if you don’t have time, or the skill to create converting newsletters, there are affordable alternatives.
Why not consider using PLR content to get a bunch of newsletters ready to go? Done for you content is a lot more affordable than custom content, and it comes ready to use. This saves you a huge amount of time that you can use on other areas of the business.
4. Aiding in personalization
Personalization is extremely effective in marketing. It helps to build up a relationship between you and your customers that can encourage loyalty.
When sending out newsletters, you can address your customer by name, and include personalized offers they might enjoy. These two things can help boost conversions, increasing your profits.
You will need to segment your email list if you want to get the biggest benefits from personalization. Segment customers by the type of purchases they make, and by what stage in the sales funnel they are.
5. Provide value to your audience
The goal of any business should be to retain as many customers as possible. It takes a lot more work to find new customers than it does to keep existing ones happy.
Regular newsletters can provide a lot of value to your audience. As long as you produce content that helps them with a problem, or teaches them something new, it can do wonders for customer retention.
The more value you provide to your audience, the more likely they are to continue to buy from your brand.
6. Helping to drive consistent sales
While some months will always be slower than others in business, newsletters can help to deliver consistent sales. They act as a reminder to customers that you are still there ready to help them.
They can also help you to make additional sales if you provide discount codes and time-limited deals. The potential to make a sale with newsletters is huge, yet it takes very little effort to get them created and sent out.
7. Receive feedback from customers
The final reason to create a monthly newsletter for your customers is to gather their feedback. This will help you to determine what is working in your business, and what needs to change.
Include a section in the newsletter to ask your customers for their feedback on your service. Don’t forget to thank them if they do provide feedback, and most importantly of all – pay attention to it.
You can use the feedback you receive as testimonials, or to help you fix any issues your customers are experiencing. The more you improve your products or services, the more sales you’ll ultimately make.
These are just 7 reasons you should create a monthly email newsletter for your local business. With very little time and effort, you could potentially boost your sales and retain more customers.