Sales funnels can prove critical to helping you to boost conversions. Put simply, they allow you to target customers at each stage of their buying journey.
Having a strong sales funnel in place will help you to generate better results. However, this isn’t always as easy as it sounds.
If your sales funnel isn’t working for you, there are some tips you can follow. In this useful blog, you’ll discover some of the best sales funnel boosting tips you can utilize right now.
Ensure you understand your sales funnel
If you want to improve your sales funnels, you first need to understand them. That means, learning about the different stages.
A typical sales funnel has four different stages that customers move through. These include awareness, interest, desire, and purchase.
To increase success at every level, you need to understand the needs of your customers during each stage.
For example, to make customers aware of your business, you need to focus on advertising. To move them into the interested stage, you need to provide informational and persuasive content.
If you better understand your sales funnel, it will help you to identify the best ways to advertise to your customers.
Create goals for your funnel
Like anything, goals can really help to boost your sales funnel results. Having a set of goals to work towards will help you to determine the steps you need to take.
If you want to be able to track your goals methodically, you can utilize Google Analytics. This will let you see how visitors are interacting with your website and which pages keep them on there the longest.
Getting a clear idea of how your website is performing will help you to set goals for improvement. For example, could changing the pricing help to convince more customers to make a purchase? Also, what is the bounce rate of your site and what could you do to improve it? These are just a couple of goals you can focus on.
Assess your landing pages
Your landing page is one of the most important parts of your sales funnel. It aids during the interest stage when potential customers head to your site to find out more about you and your product.
If you want to convert more visitors into customers, you are going to need to ensure your landing page is effective. What does that mean? Well, you need it to be relevant, informative, and persuasive.
Why should visitors take the next step and invest or enquire about your product/service? What are the key benefits you provide?
A landing page should always be written in a persuasive manner. So, if you aren’t very good at copywriting, hiring a professional to create your content would be beneficial.
Develop a strong social media presence
Are you set up on social media? If not, now is the time to start focusing on building up a strong presence on at least one platform.
Look at where the majority of your customers hang out. Are they on Facebook, Twitter, Instagram, YouTube, or LinkedIn? Do your research to determine the best social media platform to focus on.
Having a social media presence enables you to connect with your customers. You can advertise on the platform, build up your brand, and direct customers to your website.
It does take a lot of time and effort to build up a social media presence. However, once you do have a good following, you’ll really reap the benefits, making the time and effort spent worthwhile.
Utilize testimonials and reviews
When you are trying to convert customers in the desire stage, utilizing testimonials and reviews can be highly effective.
These act as a kind of security for potential customers. They want reassurance that investing in your product or service is a good idea. What better way to reassure them than through testimonials from happy customers?
You can place testimonials and reviews on your website, in your email signature, and on your social media platforms. The more places you showcase them, the more potential customers you will convert.
As you can see, there are lots of ways to boost your sales funnel. The key is to figure out where it is currently failing, then look at improvements you can make to give your funnel a boost.