7 Tips to Grow a Local Small Business’ Monthly Email Newsletter

Monthly newsletters are a highly effective way of retaining customers and keeping your audience engaged. They can encourage purchases, build you up as an authority in your niche, and increase trust in your brand.

While it takes to time to build up a large number of subscribers, there are things you can do to grow your monthly newsletter right now.

Here, you’ll discover 7 tips to grow your monthly email newsletter today.

1. Offer an incentive

Offering an incentive to sign up to your emails is one of the best tips to grow your monthly newsletter. Everybody wants something for free, especially if it’s valuable.

Some incentives you could offer include:

  • Exclusive discounts and offers
  • Lead magnets such as an e-Book or report
  • An entry into a prize draw
  • A free trial subscription
  • Free shipping or money off their first order

The above are some of the most effective incentives you can use, guaranteed to get more people signing up to your list.

2. Make it easy to sign up

Make sure people can sign up to your list quickly and easily. This means making the sign-up form easy to find and asking for as little information as possible. 

Think about how much time you would be willing to spend to sign up to something. The easier and more convenient it is for people to sign up, the more subscriptions you’ll receive.

3. Advertise your newsletter subscription

People aren’t going to sign up for your newsletter if they don’t know it exists. Advertise it wherever you can, including on social media, in your email signature, and on your website. 

Some social media platforms have an email signup button that you can add to your business page. Utilize these where you can or add subscription information to the About section on your page.

4. Run competitions or giveaways

Competitions and giveaways are widely used by local businesses to attract new customers. However, did you know they can also be effective at getting new sign-ups? 

Run a competition or giveaway where people need to sign up to your monthly newsletter. It could be they receive an entry into a prize draw when they sign up, or you could give a free product away to the first 50-100 people to sign up. 

5. Brand your newsletter

Sometimes the reason monthly email newsletters might not get results is because of how they are presented. 

Make sure your emails have your branding included, and they have a clean, professional design. Email newsletters should be easy to read, broken down into text and images. 

Adding your branding makes your newsletters instantly recognizable. It also solidifies your company in the reader’s mind, making them more likely to remember you.    

6. Let your audience know what to expect

Many people are reluctant to sign up to an email newsletter because they don’t know what to expect. 

Are you going to start spamming them with emails? 

What type of content will the newsletter contain?

These are just two questions people will have when they consider signing up to your list.

Make sure you answer these questions above the opt-in form. Give them an idea of what to expect. This is your chance to persuade them to sign up, so tell them what value they will get from the newsletters. 

Will they receive exclusive discounts and offers? Let them know and you’ll find more people are happy to sign up. 

7. Provide valuable content

The only way to grow a monthly newsletter is by ensuring you are providing valuable content. If you simply share promotional content, it’s going to lead to a wave of unsubscribes.

Providing valuable content on the other hand will ensure you retain subscribers, as well as attract new ones. Think about the kind of content your audience wants to see. You could always ask for feedback to see what content subscribers would prefer to see more of. 

Growing a monthly email newsletter is easy when you know how. The tips above are some of the most effective ways to boost subscriber numbers. Remember, market your newsletter where you can. The more people who know about it, the more sign ups you are going to receive.

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