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How to Take Advantage of Local Guides to Boost Your Business

Marketing your business is essential if you want to gain new customers. However, it’s a lot of hard work trying to market your brand consistently. Local Guides by Google is one way you can cut back on your marketing efforts without minimising results. Considered a passive form of marketing, it is used by millions of …

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Sales Funnel Ideas for Local Business

Looking to boost sales for your local business? Paying attention to your sales funnel is crucial. The sales funnel is basically the customer’s journey to making a purchase. It typically involves 4 key stages including awareness, interest, decision, and action.  By making changes to your sales funnel, you can influence customer behavior. The question is, …

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How Can Small Businesses Expand Their Reach Selling Via Facebook and YouTube Live?

Live videos have been around for quite a while now. However, many businesses still don’t fully understand the benefits they can deliver. When used correctly, going live through sites such as Facebook and YouTube can greatly expand your reach. It can also deliver a lot of other awesome benefits. So, how exactly can you expand …

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How Small Businesses Can Crush it with Challenges

Looking to increase your sales and attract new customers? You might want to consider offering challenges to your audience. A lot of businesses are achieving success by providing set challenges. People love having a direction, and challenges give them something to work towards. They also provide help with something the person is struggling with. Here, …

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Why you need to be building a SMS text messaging list as a small business owner

When it comes to marketing, businesses typically associate it with digital and content marketing. However, did you know that SMS marketing can be equally as effective? SMS marketing has been used for over a decade. It provides unique benefits to both businesses and consumers. So, what exactly is it and how can a SMS text …

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How Small Businesses Can Flood a Geographic Area with their “TV ads” on Social

Looking to attract more customers to your local business? Social media is one of the most effective local marketing tools you can utilize. Not only can you set up your own business page, but you can also utilize several great marketing tools. One of the most effective tools you can use to attract new customers …

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Why You Need an Optimized Facebook Business Page as a Small Business Owner

Social media is undoubtedly one of the most powerful marketing tools for small businesses. Facebook is particularly popular with brands due to benefits such as its business page feature. Having a Facebook business page is not enough in itself to ensure your online success. You also need to make sure that it is well optimized. …

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