Email Marketing

Common Features of Email Software Companies & How They Can Help Your Business 

Looking to streamline your email marketing efforts?  There is an abundance of email software companies out there, each offering a variety of benefits. Helping to take the time and stress out of marketing via emails, these companies offer a range of solutions. So, what common features of email software companies should you look out for …

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Why You Need to Have an Automated Email Follow Up Sequence

Follow up emails are often crucial to securing new customers. They can also help to retain existing customers, as well as maintain good communication. The trouble is, keeping up with follow up emails can be difficult. That’s where email automation proves invaluable. Here, we’ll look at why you need to have an automated email follow …

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Why You Need to Be Building an Email List as a Small Business Owner

When you run a small business, retaining customers is key to your success. Studies have shown that existing customers spend more than new customers. However, keeping them coming back for more isn’t always easy. One effective way to keep hold of your customers is email marketing. Sending out regular emails helps to keep your brand …

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5 Ideas That All Small Businesses Should Talk About in Emails

Ready to get started with email marketing but have no idea what to write? It isn’t always easy knowing what to cover in order to get the best results. One thing you should absolutely avoid, is sending overly promotional or salesy emails. Your subscribers don’t want to be inundated with promotional emails! So, if you …

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6 Email Marketing Strategies Every Small Business Should Implement

Email marketing has been a powerful tool for businesses for over a decade. Despite the rumors, it shows no signs of slowing down anytime soon. However, while it can be effective, there are a lot of things you can get wrong. If you are looking to make your next email marketing campaign a success, check …

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